Bala, Erfin Rombe (2025) Pemberdayaan Ekonomi Berbasis Konten: Analisis Sosio-Teologis Konten Kreator melalui Fitur Facebook Profesional Toraja Utara. Scholar thesis, Institut Agama Kristen Negeri Toraja.
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Abstract
Penelitian ini membahas bagaimana pemberdayaan ekonomi berbasis konten melalui fitur Facebook Profesional di Toraja Utara dapat dilihat dari perspektif sosio-teologis. Tujuan dari penelitian ini adalah menganalisis bagaimana aktivitas konten kreator tidak hanya berdampak secara ekonomi, tetapi juga mencerminkan nilai sosial dan iman Kristen. Penelitian ini menggunakan metode kualitatif deskriptif dengan pendekatan historis. Teori yang digunakan adalah sosiologi entrepreneurship dan teologi entrepreneurship, yang menekankan pentingnya norma sosial, jaringan komunitas, dan prinsip iman dalam berkonten. Hasil penelitian menunjukkan bahwa konten kreator mampu menghasilkan pendapatan mandiri, membangun jaringan sosial yang saling mendukung, dan mengekspresikan nilai-nilai kekristenan melalui kontennya. Dengan demikian, Facebook Profesional menjadi sarana pemberdayaan ekonomi yang tidak hanya praktis, tetapi juga membentuk karakter spiritual dan sosial para penggunanya. Kata Kunci: Pemberdayaan, Konten Kreator, Facebook, Sosiologi, Teologi. ABSTRACT This study explores how economic empowerment through content creation on Facebook Professional in North Toraja can be analyzed from a socio-theological perspective. The research aims to examine how content creators not only gain economic benefits but also reflect social values and Christian faith in their digital activities. This study employs a descriptive qualitative method with a historical approach. The theoretical framework is based on the sociology of entrepreneurship and theological entrepreneurship, highlighting the role of social norms, community networks, and spiritual principles in content creation. The findings reveal that content creators successfully generate independent income, foster supportive social networks, and express Christian values through their content. Therefore, Facebook Professional serves as a practical tool for economic empowerment while also shaping the social and spiritual character of its users. Keywords: Empowerment, Content Creator, Facebook, Sociology, Theology.
| Item Type: | Thesis (Scholar) |
|---|---|
| Subjects: | B Philosophy. Psychology. Religion > BV Practical Theology |
| Depositing User: | Andarias Manting |
| Date Deposited: | 14 Aug 2025 09:21 |
| Last Modified: | 14 Aug 2025 09:21 |
| URI: | http://digilib-iakntoraja.ac.id/id/eprint/4929 |
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