Pemanfaatan Social Media Marketing dalam Meningkatkan Penjualan Buah Salak di Lembang Limbong Kabupaten Toraja Utara

Jelpin, Jelpin (2026) Pemanfaatan Social Media Marketing dalam Meningkatkan Penjualan Buah Salak di Lembang Limbong Kabupaten Toraja Utara. Scholar thesis, Institut Agama Kristen Negeri Toraja.

[img] Text
jelpin_skpp.pdf
Download (79kB)
[img] Text
jelpin_hd.pdf
Download (384kB)
[img] Text
jelpin_kp.pdf
Download (215kB)
[img] Text
jelpin_bab_1.pdf
Download (295kB)
[img] Text
jelpin_bab_2.pdf
Download (199kB)
[img] Text
jelpin_bab_3.pdf
Restricted to Repository staff only
Download (462kB) | Request a copy
[img] Text
jelpin_bab_4.pdf
Restricted to Repository staff only
Download (436kB) | Request a copy
[img] Text
jelpin_bab_5.pdf
Download (249kB)
[img] Text
jelpin_dp.pdf
Download (220kB)
[img] Text
jelpin_lp.pdf
Download (395kB)
[img] Text
jelpin_lp2.pdf
Download (2MB)
[img] Text
jelpin_cv.pdf
Download (128kB)

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pemanfaatan social media marketing terhadap peningkatan penjualan buah salak di Lembang Limbong, Kecamatan Rantepao, Kabupaten Toraja Utara. Penelitian menggunakan pendekatan kuantitatif dengan metode eksperimen melalui desain pretest-posttest. Sampel penelitian berjumlah 30 pengelola kebun salak dengan teknik sampling jenuh. Perlakuan diberikan melalui pelatihan pemanfaatan media sosial yang meliputi pengenalan platform, pembuatan konten, pembagian konten, pemantauan, dan evaluasi. Pengumpulan data menggunakan angket yang telah memenuhi uji validitas dan reliabilitas. Analisis data dilakukan menggunakan statistik deskriptif, uji normalitas Shapiro-Wilk, dan Paired Sample t-Test. Hasil penelitian menunjukkan peningkatan skor rata-rata dari 48,07 pada pretest menjadi 75,87 pada posttest. Nilai signifikansi uji Paired Sample t-Test sebesar 0,000 (<0,05), sehingga H₀ ditolak dan Hₐ diterima. Keputusan tersebut menunjukkan bahwa pemanfaatan social media marketing berpengaruh signifikan dalam meningkatkan penjualan buah salak di Lembang Limbong, Kabupaten Toraja Utara. Kata Kunci : Social Media Marketing, Meningkatkan Penjualan. ABSTRACT This study aimed to determine the effect of social media marketing utilization on increasing snake fruit (salak) sales in Lembang Limbong, Rantepao District, North Toraja Regency. The research employed a quantitative approach using an experimental method with a pretest-posttest design. The sample consisted of 30 snake fruit farmers selected through total sampling. The treatment was administered through social media marketing training, including platform introduction, content creation, content sharing, monitoring, and evaluation. Data were collected using questionnaires that had passed validity and reliability tests. Data analysis was conducted using descriptive statistics, the Shapiro-Wilk normality test, and the Paired Sample t-Test. The findings revealed that the mean score increased from 48.07 in the pretest to 75.87 in the posttest. The Paired Sample t-Test yielded a significance value of 0.000 (<0.05), leading to the rejection of H₀ and acceptance of Hₐ. Therefore, it was concluded that the utilization of social media marketing had a significant positive effect on increasing snake fruit sales in Lembang Limbong, North Toraja Regency. Keyword : Social Media Marketing, Increasing Sales.

Item Type: Thesis (Scholar)
Subjects: H Social Sciences > HF Commerce
Depositing User: am andarias m.
Date Deposited: 28 Jul 2026 14:55
Last Modified: 01 Aug 2026 13:17
URI: http://digilib-iakntoraja.ac.id/id/eprint/5569

Actions (login required)

View Item View Item