Saritasik, Wilan (2024) Faktor-Faktor yang Mempengaruhi Peningkatan Pendapatan Usaha Kopi di PT. Sulotco Jaya Abadi Kabupaten Tana Toraja. Scholar thesis, Institut Agama Kristen Negeri (IAKN) Toraja.
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Abstract
ABSTRAK Wilan saritasik (3020208046) menyusun skripsi ini dengan judul: Faktor-Faktor Yang Mempengaruhi Peningkatan Pendapatan Usaha Kopi PT. Sulotco Jaya Abadi Di Kabupaten Tana Toraja. Dibimbing oleh Bapak Markus Sakke Pauranan, S.E., M.Ag Selaku dosen pembimbing I dan Ibu Sriyanti Rahayu Pabebang, M.M Selaku dosen pembimbing II. Penelitian ini menganalisis strategi peningkatan pendapatan PT.Sulotco Jaya Abadi kabupaten Tana Toraja. Faktor yang dimaksud meliputi kualitas produk, pemasaran dan branding, tenaga kerja, kondisi pasar, harga yang kompetitif, dan perubahan kebijakan pemerintah. Metode penelitian kualitatif digunakan dengan teknik pengumpulan data melalui wawancara, observasi, dan analisis dokumen. Hasil penelitian menunjukan bahwa kualitas produk dipertahankan melalui proses panen optimal dan teknik produksi yang baik, strategi pemasaran dan branding yang konsisten serta pelatihan tenaga kerja yang berkelanjutan meningkatkan efesiensi, perusahaan juga berpartisipasi dalam pameran dan menetapkan harga yang kompetititf berdasarkan perilaku konsumen dan harga pasar, kebijakan pemerintah terkait pertanian dan ekspor turut mendukung peningkatan pendapatan PT.Sulotco Jaya Abadi. Kata kunci :peningkatan pendapatan, usaha kopi. ABSTRACT Wilan Saritasik (3020208046) prepared this thesis with the title: factor that influence the increase in PT. coffe business income. Sulotco Jaya Abadi in Tana Toraja regency. Supervised by Mr. Markus Sakke Pauran, S.E., M.Ag as supervisor I and Mrs. Sriyanti Rahayu Pabebang, M.M as supervisor II. This study analyzes the revenue enhancement strategy of PT. Sulotco Jaya Abadi in Tana Toraja regency. The factors in question include product quality, marketing and branding, labor, market conditions, comperative pricing, and government policy changes. Qualitative research methods were used with data collection techniques trought interviews, observation and document analysis. The results showed that product quality is maintained through optimal harvesting and good production techniques, consistent marketing and branding strategies and continuous workforce training increase efficiency, the company also participates in exhibitions and sets competitive prices based on consumer behavior and market prices, government policies related to agriculture and exports also support the increase in PT. Sulotco Jaya Abadi’s income. Keywords: Coffe business, Income generation
| Item Type: | Thesis (Scholar) |
|---|---|
| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Depositing User: | am andarias manting |
| Date Deposited: | 08 Oct 2024 09:19 |
| Last Modified: | 08 Oct 2024 09:25 |
| URI: | http://digilib-iakntoraja.ac.id/id/eprint/2598 |
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