Buba', Hermin Resky (2025) Strategi Pemberdayaan Ekonomi Berkelanjutan melalui Marketplace Online di Gereja KIBAID Jemaat Tobadak II, Klasis Mamuju Tengah. Scholar thesis, Institut Agama Kristen Negeri Toraja.
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Abstract
Hermin Resky Buba’ (3020218227), dengan judul skripsi “Strategi Pemberdayaan Ekonomi Berkelanjutan Melalui Marketplace Online Di Gereja KIBAID Jemaat Tobadak II, Klasis Mamuju Tengah”. Pembimbing I Dr. Calvin Sholla Rupa, M.Th. Pembimbing II Ibu Sumiati Putri Natalia, M.Pd. Tujuan Penelitian mengidentifikasi strategi pemberdayaan ekonomi melalui marketplace online yang efektif dalam meningkatkan daya saing dan jangkauan pasar produk lokal. Penelitian yang dilakukan menggunakan metode kualitatif deskriptif untuk pengumpulan data dengan menggunakan wawancara, observasi, dan dokumentasi. Data dianalisis dengan teori ACTORS untuk melihat aktor, kepentingan, dan hubungan dalam prosesnya. Hasil penelitian menunjukkan bahwa peran pemimpin sebagai inisiator, fasilitator, dan motivator sangat berpengaruh terhadap partisipasi jemaat. Tingkat kepercayaan dan dukungan jemaat cukup tinggi, meskipun masih terdapat tantangan berupa keterbatasan penguasaan teknologi. Potensi produk lokal jemaat memiliki prospek menjanjikan untuk dikembangkan dengan komitmen menjaga kualitas dan integritas. Secara teologis, pemberdayaan ini menjadi wujud nyata panggilan gereja dalam mewujudkan kesejahteraan bersama sebagai bagian dari kesaksian iman. Kata Kunci: Pemberdayaan Ekonomi, Marketplace Online, Kepemimpinan, Gereja. ABSTRACT Hermin Resky Buba’ (3020218227), with the thesis title “Sustainable conomic Empowerment Strategy Through Online Marketplace at KIBAID Church, Tobadak II Congregation, Classis, Central Mamuju”. Supervisor I Dr. Calvin Sholla Rupa, M.Th. Supervisor II Mrs. Sumiati Putri Natalia, M.Pd. The purpose of the study is to identify economic empowerment strategies through online marketplaces that are effective in increasing the competitiveness and market reach of local products. The study used descriptive qualitative methods for data collection using interviews, observations, and documentation. Data were analyzed using the ACTORS theory to see the actors, interests, and relationships in the process. The results of the study indicate that the role of leaders as initiators, facilitators, and motivators greatly influences congregation participation. The level of trust and support from the congregation is quite high, although there are still challenges in the form of limited technological mastery. The potential of local congregation products has promising prospects to be developed with a commitment to maintaining quality and integrity. Theologically, this empowerment is a concrete manifestation of the church’s calling to realize shared prosperity as part of the testimony of faith. Keywords: Economic Empowerment, Online Marketplace, Leadership, Church.
| Item Type: | Thesis (Scholar) |
|---|---|
| Subjects: | H Social Sciences > HF Commerce |
| Depositing User: | am andarias manting |
| Date Deposited: | 22 Jul 2025 10:13 |
| Last Modified: | 22 Jul 2025 10:13 |
| URI: | http://digilib-iakntoraja.ac.id/id/eprint/4603 |
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